Privacy

This page explains what happens to data when you read Ativa Ideia. The site is run by Ativa Ideia, and you can reach the team at contato@ativaideia.org.

What the site does not ask for

You read everything without an account, a sign-up or a form. There are no comments and no mailing list. The quick question page asks nothing about you: answering opens the next page, and the answer is not kept.

What the server receives

To deliver each page, the server that hosts the site receives the technical details of the request your browser makes, such as the IP address, the browser used and the page requested. That is the minimum the site needs to work.

Your choice about cookies

On your first visit to pages that are not question pages, a notice asks whether you accept cookies and similar technologies to measure advertising. On question pages that notice does not appear, and your choice about measurement stays the same. Without an earlier choice, measurement stays off. Your answer is kept in the ativa_pique cookie, for up to one year, and in a copy in the browser’s local storage, until you clear the site’s data. Both keep only the choice, allow or not allow, and nothing else. You can change your mind whenever you like on the cookies page.

Measuring the advertising

The site uses the Google tag to measure the ads that bring readers here. The tag starts with every permission denied. Only after you accept can Google store cookies and record, for example, which ad the visit came from and whether you clicked a link the site marks as a result. If you decline, measurement stays off.

The address parameters

When you arrive from an ad, the page address may carry campaign parameters and click identifiers (such as utm_campaign or gclid). When the page opens, the site sends those parameters to the advertising service it uses, along with the page and the language. They serve to link the visit to the campaign and to build the address of the next page when there is one. Neither the site nor that service keeps this data.

The ads and the technical check

The ads appear in frames apart from the text and come from the advertising service the site uses. In one of those spaces, a specialised service runs a technical check to tell automated visits from visits by people, using connection data such as the IP address and the browser’s identification. That check does not depend on your choice about cookies and is used only for that.

The page also tells the advertising service a few technical signals from the browser, such as the window’s display mode and the site the link came from, to choose how to open the next page. These signals are not kept.

Your requests

If you write to us, we use the message only to reply. To ask us to delete a message you sent, or with a question about this page, write to contato@ativaideia.org.

When the way the site works changes, this page changes with it, and the update date appears at the top.