About us

Ativa Ideia is an independent publication about clothes, written in English for readers in any country. The current question is about caring for a new garment before you wash it.

What you will find here

You will find the question Do you read the label before washing a new garment?, with three options: Yes, No and Sometimes. Choose an answer to open the next page.

How we work

Ativa Ideia Team is the name of the site’s editorial team. We write short questions and clear answer options. When a text includes guidance on fabrics or on caring for a garment, we check the information against international standards, textile industry associations and manufacturers’ publications.

The illustrations are drawn for the site in the style of a sewing pattern: garments always appear laid flat, with nobody wearing them. How we research, write and correct our texts is set out in the editorial policy.

Who publishes it

The site is published by Ativa Ideia. It is supported by advertising, always labelled as such; the advertising disclosure explains how ads appear and why they do not change what we write.

A correction, a question or an idea for a topic? Write to contato@ativaideia.org.