Editorial policy

Ativa Ideia prepares questions and texts about clothes. This page explains how we choose topics and review what we publish.

How we choose topics

We start from everyday situations in caring for clothes, such as checking the label before washing a new garment. On the quick question page, the wording is short and the options invite the reader to choose an answer.

How we research

When a text includes figures or guidance, we start from sources that hold in many markets: international standards, textile industry associations and manufacturers’ publications. For numbers, we give the source and the date we consulted it. When a piece of guidance changes from one garment or one country to another, we say what varies and where to check, usually on the garment’s label or on the manufacturer’s or the shop’s page.

How we write

Ativa Ideia Team is the name of the site’s editorial team. The texts and questions are prepared with the help of artificial intelligence tools; the factual information is checked against the cited sources before publishing. We do not describe tests we did not run or experiences we did not have. Shops and brands, when they appear, are described by what they do, with no ranking and no recommendation.

How we draw

All illustrations are original and drawn for the site: garments laid flat, as on a sewing pattern, and charts made from the data in the cited sources, with the source and the date in the caption. We do not use stock photos or brand logos.

Corrections and updates

We record the date each page was published and updated. If you find a mistake, write to contato@ativaideia.org with the page and the passage. We check it against the source, correct the text and update the date.

Advertising and independence

The site is supported by ads, always labelled. No advertiser chooses, reviews or pays for a text, and no link on the site earns a commission. The details are in the advertising disclosure.